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Challege

Challege

Did you have to overcome some great challenge or difficulty to arrive at where you are now? Or maybe one of your clients had a special, urgent need that was filled by your product/service?

Bottom line - human interest sells. For example, big lottery jackpots would never make the news if they blatantly promoted the lottery corporation itself. But notice how the media flacks writing the releases always focus on some aspect of the winner's life... an ailing grandmother in need of expensive treatments, a house that recently burned down and now can be rebuilt, etc. In other words, the human angle that newspapers, radio and TV just gobble up!

The Inverted Pyramid

Write an enticing subject line, headline and first paragraph. Get to the point quickly. Believe it or not, most news writers and editors only take five seconds to decide if they'll act on your announcement or not.

News reporters themselves have been trained to write using the 'inverted pyramid', putting the most important information -- who, what, where, when, why and how -- at the top. And that's what they expect to see in your media release.

Unfortunately, most releases wind up in the garbage/delete folder because they start weak, take too long to get to the point, or are full of hype and puffery.

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Well, no good life without challenge..

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Write an enticing subject line, headline and first paragraph. Get to the point quickly. Believe it or not, most news writers and editors only take five seconds to decide if they'll act on your announcement or not.

TOP

Well,  good life without challenge..

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